INTERNET MARKETING

There are so many that claim they are the best that it's hard to know which one actually is.
So how do you choose?

Many people today are looking for new ways to make money. They no longer want to struggle in construction or doing other types of manual labor. People are no longer making ends meet with these types of jobs. This is one of the main reasons why people are turning to the Internet to make their fortune. The problem begins when you realize that you are one of many internet marketing beginners. This is still okay as long as you are willing to learn.

There are numerous gurus on the internet who are just waiting to give you some advice and to share only some of their knowledge about internet marketing, and it is usually only how to market their product. Since they only give you bits and pieces, they then try to sell you another one of their products which will be all you need. That is not entirely true, though. As useful as this training can be, it is better to learn how to market any product. There are so many unsavory gurus out there that claim they are the best and all that is required of you is to have a belief that you can do it. Even though I still think it is a good idea to join different affiliate programs and learn as much as you can from each of their training programs, in the end, you need to pick the one with the best overall training. If it has a good overall training and good company support, then you can learn how to market any product.

One affiliate program I joined also offered a business in box which costs about $50.00. I bought it just to see for myself. Well, was I ever disappointed. Their promotion of this product would lead you to believe that this would be all you ever needed to succeed in the world of internet marketing. It only included different banners and a few pathetically small articles which could never be used in article directories, and it did not have any information as to how to use what was given. There I sat with my business in box with no idea whatsoever as to what to do with it. So, watch out.

One important tip for any beginner is to read as much as you can about internet marketing and then decide where to go from there. You must have some knowledge and skills in order to avoid the pitfalls. Internet search engines are a fantastic resource for searching the many business opportunities out there, so USE IT!

Search for the sites that offer information about internet marketing for newbies. You may have to subscribe to a site and give them your email; however, they claim that they will not send you any junk mail. Since there are so many different groups that offer tips for the beginner, it can be hard to decide on just one of them. Check out several different sites, groups, forums, videos and blogs to see which ones give the most pertinent information. Knowledge is power, so have patience and press forward.

Internet marketing seems like the easy part after you sort through all the mess of gurus available just to find that one Golden Nugget, but Internet Marketing is not just part of our future, IT IS OUR FUTURE!

CLEANING BUSINESS WHAT IT REQUIRED

Choosing the menu of services your house cleaning business will offer will determine who your competitors are, what costs you will be handling, and how attractive your company will be to other clients. For example, you know that you will leave out carpet cleaning, which is a more specialized service which expands your competitors to carpet cleaning businesses as well as general home cleaners. Think through the following areas when choosing your services.

•The Market's Needs - Look at the specific needs of the customers in your target market based on the location, climate, demographics and types of homes in the area. If the area is prone to flooding, then cleaning services for flood-damaged basements may be the best choice. If the community has an elevated number of families, services associated with cleaning up after children may be needed. If the town experiences a lot of turnover of homeowners or renters, deep cleaning services preparing for sales or new tenants may be in high demand.

•The Advertisement - Selling to businesses presents marketing challenges very different from selling to consumers. Mass advertising techniques won't work as well, as businesses engage in more focused searches for vendors when needs arise. When crafting an online campaign using either search engine optimization or pay-per-click advertising, choose keywords which residential cleaning services are not competing for as well. By always including words like "office", "store", "commercial", "janitor", and "janitorial", you will avoid paying for clicks by those who are looking for home cleaning or maid services. Your competitors are still likely using the yellow pages and you should at least purchase a basic listing. The point is to be associated with the top competition each time businesses open up their phone directory to look for cleaners.

•The Cost of Services - Some services will be more costly to offer based on the skills needed, if you have to hire or train more qualified workers, the time involved, or special equipment required. If your strategy is to provide general cleaning services to as many customers as possible, you may forgo specialty services like smoke and fire damage, post-construction cleaning, or organization services. However, if you focus on special services that competitors don't do or aren't skilled at, you may be able to build additional revenue streams in those areas.

•The Expected - As you survey the competition, note if there are certain services they all provide. If they are listed everywhere, these may be necessary for you to offer to be able to compete successfully, even if they are less profitable services. In those cases you just have to bite the bullet and seek to make up for this with higher profit offerings you can up-sell customers to.

In opening a cleaning business, you have to take into consideration a lot of things especially the management and the market value of your services. It is imperative to attract more clients because your services are of quality services and affordable, but at the same time, does not compromise your costs in terms of providing your cleaning services.